Hi! I’m Anupama Rao
Currently - Graduate student at London School of Economics and Political Science, London
Ex - Therefore Design, BookMyShow, FinalMile, Fractal Analytics, Qure.ai
My undergraduate study in Graphic Design (MITID’18) introduced me to the world of design thinking and qualitative research that enables solving wicked problems. I grew more passionate about this approach during my final graduation project with for Piramal Swasthya (under Therefore Design) aimed at communication design for behaviour change in tribal communities.
Naturally, I looked to work in multidisciplinary teams that did strategic interventions and that led to a 3 year stint in behavioural science and design functions like FinalMile and Fractal Analytics. Working with experts from across fields like data analytics, behavioural science, economics and social psychology made me realise that understanding decision-making was the perfect partner to strong design.
I'm passionate about healthcare and nutrition for disadvantaged populations and have been very fortunate to contribute to these spaces. Especially in my last role as the founding member of the design practice at Qure - an AI healthtech product.
I love to dance, attend live music shows and will get hooked to anything "trendy" including tiktok, the Kardashians and terrible bollywood music.